The Seven Essential Elements of a Landing Page

Are you interested in validating your startup idea and talking to customers? Creating a landing page may be the perfect way to get started! A landing page is a focused, concise page that explains your product or service. Not only is it a great way to start building a list of customers/users you can talk to, but it can help you collect feedback quickly and easily, and increase conversion rates.

Let's dive into the 7 Essential Elements of a Landing Page ⤵️

🎯 Clear and unique selling proposition (USP)

A strong USP should capture the attention of visitors and explain why your product or service is the best choice for them.

🖼 Engaging hero shot

A hero shot is a high-quality, attention-grabbing image that captures the essence of your product or service.

💁🏽‍♀️ Compelling benefits

Your landing page should clearly explain the benefits of your product or service.

🧾 Inspirational social proof

Social proof can be in the form of customer testimonials, case studies, and reviews that demonstrate the success of your product or service.

💬 Call to Action

A clear and persuasive call to action encourages visitors to take the next step in the buying process. For example: Sign Up Now, Get Started Today, Order Now, Try It Free, Book a Demo, Register Here, Download Now, Subscribe Now, Start Your Free Trial, Get Your Quote Now

📝 Include a form

Include a form to capture lead information and make it easy to fill out. Luckily, yep.so does this for you automatically with a simple email capture form.

👋🏽 Visibility

People aren't going just to find your landing page. You have to get it in front of their faces. Find where they hang out (Reddit, Facebook, Twitter, slack, etc) and share it with them.

We think it's super neat that Kernal is a part of the early journey helping you refine and validate your startup idea. With our landing page integration, we're making it easy for you to take the next step by talking to your customers and validating with users.

Have an idea you’re willing to share with the community for early validation?

Read more about our integration with Yep here and what inspired Kieran to build on the Early Days here.