Welcome back to Kernal: the friend that reminds you there's a stat holiday b/c the rest of the non-founder world have been counting down for weeks 😅
In this week's startup news: Your boss is OOO at Burning Man, Saylor got sued and NFT trading volumes are in the dumps. Snap is dropping staff, Twitter is testing pods and Starbucks scored a new CEO. It's Labor Day Weekend which means there's a 92% chance you're reading this after a couple Moscow Mules. And it's now September so we're keeping today's word count light so you can go pick up school supplies for the kiddos 🚗💨
- 🐶 The coziest startup that's taking media by storm
- 🍗 Fresh startup ideas tastier than a Labor Day steak
- 🍻 Tweet of the week that'll stop your scroll
Labor Day laugh: Why did the ancient Egyptians have a hard time recruiting laborers? It was a pyramid scheme. *ba-doom-chish* 🥁
Now let's boogie 👇
🎥 The Power of Building in Public. Startup Interview with the Founders of Plufl
Let's be honest. Founder life is tough. It's not a walk in the park. And if you do get a Labor Day Monday off, you're probably using it putting out fires or catching up on emails.
That might be the case for our friends at Plufl: The Dog Bed for Humans. Last month we chatted with the founders, Noah Silverman and Yuki Kinoshita. They're bright, young and marketing wizards that'd put Dumbledore to shame. 🪄
We know you're probably wondering: what's the big hype behind dog beds? So let's open a couple chrome tabs and take a closer look:
Sure, the one-liner might make you laugh, but not once you see the traction they've made your jaw will drop. Their wins so far:
- they've drummed up 3M likes on TikTok
- gotten called out by Jimmy Fallon, ABC, Fox, Huffpost etc
- launched a swaggy Shopify website with raving reviews
- they graduated from LOI, a startup accelerator with ~1B in alumni value
- they're looking to raise a pre-seed round to fund inventory, marketing efforts and build out their team
📩 Pop quiz: if you know anybody that'd want to connect about a B2B partnership, drop Plufl a line.
We also saw they have a $100 off coupon (or type LD100) for Labor Day customers if you wanna support a Kernal startup 💸
3 fun questions we asked them over email to save you from sliding into their Twitter DMs:
Q1: What's been the biggest learning moments for starting a company?
Q2: You've been seen all over social media. What's it like to go viral? Did you have any surprising reactions, comments, or feedback?
Q3: Do you consider napping to be working now? Like some sort of market research?
So there you have it.
A startup idea that sounds out of the ordinary validating their idea in public and making massive waves 👏
Got a question or just want to order a flipping dog bed for your mother? Hit up Noah and Yuki: email@example.com.
*Mention the Kernal newsletter to speed up the response rate 😉
✨ Startup Ideas of the Week ✨
Welcome back to the Shark Tank Kernalers. Veterans, you know the drill. If you're new, don't be scared. All you gotta do is:
- Read the ideas below
- Up-vote and comment on your favourites
- And reach out to the special ones if you'd like to connect
It's that stinking easy. So get to it 🥾
Here's some of our latest startup ideas catching our eyes:
Don't hold back your startup idea. Step up to the plate and let 'er fly.
Just smash that green button below.
🐦 Meme of the Week:
Screw the small talk, we're cutting right to the best friend shit:
Now go enjoy your Labor Day weekend friends. But please leave your party spot better than you found it.
Remember, you represent the Kernal name 💚
Ta ta for now.
P.S. Thanks for reading till the end. We know how full your inbox is and it makes our day when you carve out the time to read something we stay up until 1AM crafting. If you wanna roast or compliment the Kernal newsletter, drop a google review below.