In case you missed it, we hosted a workshop last week with our friends from Beehiiv. We received some fantastic questions during the session, and we're here to provide a recap of the discussion, along with valuable resources to support your newsletter journey. Let's dive right in:
Workshop Recording & Slides
📚 Valuable Resources
To ensure you have quick access to the valuable resources mentioned during the workshop, here are the links:
- Monetize Your Newsletter with Ad Networks: Explore this resource from Beehiiv to discover effective strategies for monetizing your newsletter. Visit https://www.beehiiv.com/newsletter-solutions/monetize/ad-network.
- Personal and Professional Growth: Check out EOS Worldwide for resources and insights that can help elevate your skills in the newsletter industry. Visit https://www.eosworldwide.com/.
- Inspiring Creators in the Spotlight: Dive into the Creator Spotlight on Beehiiv, where exceptional creators are showcased. Get inspired by their stories and experiences. Access it here: https://creator-spotlight.beehiiv.com.
- Promotion Guides: For comprehensive guides on how and where to promote your newsletter, our blog offers valuable insights. Explore the guides at https://blog.beehiiv.com/.
🔍 Questions Asked:
1️⃣ What's the highest-priced subscription you see, and what makes it different from lower-priced subscription newsletters?
Answer: We mentioned Politico, which offers a subscription priced at $2500/month. Their key differentiators include extensive research and highly customized content that provides exceptional value to their subscribers.
2️⃣ How do you start growing your audience, and where should you promote?
Answer: The audience growth process can be initiated organically through social media platforms. Additionally, referral programs and boosting through paid ads can significantly expand your reach and attract new subscribers.
3️⃣ I see mixed examples of focusing on CTR vs. CTOR. Which one is more important, and what number should be shared with potential advertisers?
Answer: The importance of Click-Through Rate (CTR) versus Click-To-Open Rate (CTOR) varies depending on your newsletter's goals and the preferences of potential advertisers. While there isn't a definitive answer, it's crucial to track and analyze both metrics to understand your audience's engagement levels.
4️⃣ Will you be sharing the slide deck and/or a recording of the workshop?
Answer: Yes, we understand the value of revisiting the workshop content. We will share both the slide deck and a recording of the workshop with all attendees so you can review and reference the material at your convenience.
5️⃣ Are there any examples or thoughts on publishing multiple newsletters targeting similar sub-niches? What are the pros and cons of this approach?
Answer: Absolutely! Morning Brew is an excellent example of successfully targeting similar sub-niches with newsletters like Retail Brew and Marketing Brew. However, it's essential to prioritize authenticity and avoid trying to manipulate or exploit your readers. Providing genuine value and tailored content will foster trust and loyalty among your subscribers.
6️⃣ Knowing what you know about newsletters, are you tempted to start multiple newsletters and sell them within a year?
Answer: There's no right or wrong answer to this question. It depends on what you want to achieve. Starting multiple newsletters can be an ambitious venture, but it requires careful planning and dedication to ensure long-term success.
We hope these resources will continue to support and guide you on your newsletter journey. If you have any further questions or need additional assistance, feel free to reach out to our team. We're here to help you succeed.
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